LOM DIGITAL MARKETING

Agile Partnerships
Our case studies & work reels

Where Disruptive Stories Begin

We’re not your typical agency. Not large and layered. Not boxed into brand or social. We’re built to create stories that disrupt, challenge conventions, and spark action. With strategy, creativity, and experimentation at our core, we craft narratives that don’t just speak—they shake things up.

The world is full of interesting stories waiting to be told.

Eternia, a part of the Aditya Birla Group, began as a modest ₹50 crore brand. Over the past three years of our partnership, we’ve helped shape it into a ₹300 crore success story. From crafting the core brand narrative to building a consistent voice across every platform, we’ve led end-to-end communication — from brand and product films, launches, social media, to influencer marketing. This integrated approach has not only elevated brand visibility but also delivered measurable results, with significant uplifts in awareness and consideration reflected in research and customer feedback. Today, Eternia's social channels are witnessing all-time high engagement levels, crossing 5%, far above industry benchmarks. What was once a small player has now become a standout brand in its category — built through powerful storytelling, strategic agility, and a deep understanding of consumer behavior. This is not just growth — it’s brand transformation, driven by communication that delivers impact.

The launch of Kindle in India marked a defining moment for Amazon — a leap that brought the future of reading to millions. We were at the helm of this nationwide rollout, crafting and executing a comprehensive brand and communication strategy across all platforms. From defining what Kindle would mean to Indian readers, to establishing its brand narrative and driving digital engagement, every touchpoint was designed to spark curiosity and fuel adoption. Our approach was deeply rooted in cultural relevance — balancing the joy of physical reading with the promise of digital convenience. The campaign spanned content, influencer partnerships, product storytelling, and sharp performance marketing, all seamlessly integrated. The results spoke for themselves: over 50,000 units were sold within the first 30 days, exceeding expectations and setting new benchmarks for category adoption. This was not just a product launch — it was the birth of a new reading habit in India, led by storytelling that resonated, educated, and inspired. Kindle went from a tech device to a personal companion for readers across the country — and we’re proud to have helped turn that page.

JSW One, a unicorn under the Jindal Group umbrella, is transforming how India builds — with a bold presence across three key divisions: Home, MSME, and TMT. As their strategic and creative partners, we’ve been at the forefront of crafting a category-disruptive narrative that doesn’t just communicate product offerings but redefines how the ecosystem perceives construction, steel, and materials in both B2B and B2C spaces. Beyond brand building, our focus has been on establishing real-time, high-value connections. We created 36 WhatsApp communities specifically for architects, interior designers, and contractors — turning static communication into a two-way channel of insights, conversations, and deep engagement. With a 3.4% engagement rate — significantly above industry norms — these channels have helped bridge the gap between the brand and its most critical stakeholders. Our digital strategy has focused on making JSW One a daily part of the construction conversation. Whether it’s awareness, education, or direct response, everything we do is grounded in measurable impact. The result? A stronger, more relatable brand that not only speaks the language of its audiences but also listens, adapts, and grows with them — ultimately driving stronger brand relationships and healthier sales across verticals.

For the IPL season, ITC Foods’ Master Chef division partnered with Royal Challengers Bangalore (RCB) in a collaboration that was all about flavor, fun, and fanfare. Tasked with driving a high-impact, high-frequency digital campaign, we crafted a social media blast that matched the pace and energy of cricket season, while seamlessly weaving in the essence of ITC Master Chef products. From witty match-day creatives to snackable content and real-time engagement hooks, we built a campaign that played to the pulse of the game. We leveraged the fandom of RCB, spotlighted ITC’s ready-to-cook range, and created content that felt native to both cricket and food conversations — be it pre-match snack picks, celebratory bites, or moments of shared screen-and-snack time. The result? A staggering 28% engagement rate — a historic high for the brand’s social presence. The campaign didn’t just drive visibility; it turned passive scrollers into active participants, amplifying brand love in a language every cricket fan understands — food and fun.

For over 12 years, we’ve proudly partnered with one of India’s most iconic brands — a relationship built on trust, innovation, and consistent impact. We were at the forefront of introducing digital to this legacy brand, helping shape its transition from traditional to new-age communication. From B2B to B2C, from performance marketing to brand building, our work has spanned the full spectrum. We’ve played a strategic role in launching and scaling several key products and services — including and — crafting narratives that spoke to the evolving needs of both recruiters and job seekers. Our campaigns have helped the brand stay ahead of the curve, speak to new audiences, and unlock business value across platforms. For a brand known for its left-brain precision and data-driven mindset, we’ve brought creative agility, digital-first thinking, and category leadership through communication. From brand equity to performance metrics, the impact has been visible and measurable. This isn’t just a long-standing relationship — it’s a shared journey of transformation, where we’ve helped the brand not just keep pace with change, but lead it. And we continue to build what's next, together.

All we had was a logo — and from there, we built an entire brand from the ground up. From crafting the brand’s point of view to scripting its very first brand film, designing the website, shaping its digital presence, and launching a distinct voice across social media — we created every touchpoint that brought the brand to life. This wasn’t just about making a company look good; it was about making it matter in a crowded, competitive real estate landscape. We didn’t just market products — we shaped perception, built credibility, and helped the brand earn its place in the minds of customers and stakeholders alike. And today, as the brand gears up for its IPO, we’re proud to once again partner in building what could be the most compelling narrative in Indian real estate. From day one to this landmark moment, our journey with the brand has been defined by deep trust, creative ambition, and a shared belief in building something iconic. What started with a single logo has now grown into a brand poised to lead the future of real estate — and we’re proud to be the storytellers behind that transformation.

For the past three years, our partnership with McVitie’s India has been a journey of category innovation and strategic storytelling. From launching multiple biscuit formats to introducing category-first products tailored for Indian tastes, we’ve played a key role in positioning McVitie’s as a forward-thinking snacking brand. Each launch wasn’t just about a new biscuit — it was about aligning with a larger, global narrative around permissible indulgence — the idea that consumers can enjoy their treats guilt-free, without compromising on health or taste. Our role spanned across platforms — from crafting engaging social campaigns and high-impact print creatives to building conversations through relevant influencers who resonated with the brand’s ethos. Whether it was highlighting digestive health, better-for-you snacking, or elevating everyday indulgence, our messaging stayed true to a global brand voice while adapting seamlessly to Indian sensibilities. With every campaign, we’ve helped McVitie’s stand apart in a crowded category — creating memorable, meaningful connections with consumers. From shelf to screen, the brand has grown in both presence and perception, thanks to an always-on, insight-led approach.

TATA’s new insurance venture entered a highly competitive space, going head-to-head with some of India’s biggest and most established insurance platforms. From the start, we’ve been entrusted with the digital mandate — ensuring that every product offering is not just seen, but well received, by the right audience at the right time. This has been a deeply performance-driven assignment, with ROI at the heart of every decision. From health to term insurance, we’ve built sharp digital funnels, crafted compelling creatives, and executed high-impact campaigns that convert awareness into action. Every touchpoint — from banner to landing page — is optimized to deliver results, and our agile approach allows us to respond quickly to market changes and product pushes. What makes this mandate exciting is its constant evolution. As new offerings roll out, we continue to shape consumer perception, nudge consideration, and deliver performance that speaks for itself. In a category where trust and clarity are key, we’ve helped the brand communicate with transparency, relevance, and speed — all while pushing the envelope on digital effectiveness. This isn’t just about insurance; it’s about ensuring TATA’s new-age protection products become the go-to choice for today’s digital-first Indian consumer.

When we first partnered with Jeevansathi, the brand had almost no digital presence. Over the past 12 years, we’ve been instrumental in transforming it into a strong, relatable, and culturally relevant voice in the online matrimony space. From scratch, we built the brand’s digital foundation — starting with establishing its identity across platforms, creating its very first brand films, and continuously evolving its presence with fresh, insight-led campaigns. What sets this journey apart is how we've kept pace with cultural shifts and changing consumer behavior, making Jeevansathi resonate with every new generation of users. We’ve leveraged influencers to drive authentic narratives, created thumb-stopping content for social, and consistently pushed boundaries to ensure the brand remains top-of-mind in a highly competitive category. Whether it was positioning Jeevansathi as a progressive matchmaker or leaning into regional and cultural nuances, our storytelling has always been strategic, scalable, and sensitive. The result is a brand that no longer just exists online — it thrives, leads conversations, and drives real engagement across platforms. This isn’t just a campaign-led partnership; it’s a long-term brand-building story rooted in deep trust, digital-first thinking, and an unwavering commitment to growth.

The launch of Amity Online University was more than a digital education rollout — it was the creation of a national voice that redefined how India looked at online learning. We had the opportunity to build this brand from the ground up, shaping its identity, message, and emotional connect with learners across the country. At the heart of this launch was a powerful narrative: “Bas Agey Badho, India” — a call to every dreamer, doer, and determined learner who aspired for more. We brought this to life through two deeply moving films that highlighted how education can transform lives, no matter where you are or what your circumstances may be. The storytelling was human, inspiring, and rooted in everyday realities — and that’s what made it stick. The campaign gave Amity Online an instant emotional connect with its audience and a strong head start in driving enrolments. It wasn’t just about highlighting courses or credentials — it was about sparking aspiration and showing that growth doesn’t need to pause. From a brand launch to becoming a movement, this campaign played a key role in establishing Amity Online as a trusted name in digital education — one that speaks to the ambitions of a rising, unstoppable India.

MY FM, with its strong presence across 35 cities and a beloved roster of RJs, is one of India’s most vibrant and localized radio networks. Traditionally a media-first and print-heavy brand, MY FM has consistently launched city-specific programs and initiatives that resonate deeply with regional audiences. As the agency on record, we’ve had the privilege of bringing these launches to life — translating on-air energy into high-impact visual and digital narratives. From conceptualizing launch campaigns to building creative strategies that align with local sensibilities, our role has been to ensure every new program gets the visibility, excitement, and cultural relevance it deserves. Whether it's a marquee property or a festive city-based activation, we’ve helped MY FM shape stories that go beyond airwaves — across print, digital, and outdoor. With our deep understanding of the brand’s tone, its audience diversity, and the pulse of regional India, we’ve consistently delivered work that amplifies MY FM’s voice across platforms. The result is a brand that feels local, yet speaks at scale — with every launch, campaign, and RJ moment made bigger, better, and more memorable.

Our partnership with American Express in India has spanned multiple high-stakes, high-touch initiatives — from the sleek rollouts of new card launches to exclusive event coverages across the country. At the heart of this engagement lies our work on the brand’s most elite offering: the premium Black Card. We’ve led full-scale communication strategies tailored specifically for this discerning audience — delivering content, design, and digital journeys that match the card’s unparalleled luxury and exclusivity. Every touchpoint was meticulously crafted to reflect the sophistication of the brand and the expectations of its high-net-worth clientele. Whether it was launching aspirational product features or curating experiences for Amex’s elite, our work has consistently upheld the global standards of the brand while adapting it meaningfully for the Indian audience. With precision, elegance, and a deep understanding of the premium space — we’ve done it all, and we’ve done it with impact.