Employee Branding


Employee branding is a new twist on identity regulation. Employee branding shapes employees’ behaviour so that they project the brand identity of their organization’s products through their everyday work behaviour. Employee branding is intended to induce employee-brand identification, a psychological connection between the employee and the brand, to provide an unobtrusive, seemingly unproblematic engine for “on brand behaviour”. To introduce organizational scholars to issues involved in employee branding, this essay outlines some of the assumptions, tactics and practices of employee branding

Dalmia Dalmia Bharat Group
Barclays Barclays
Yahoo Yahoo
SAVE THE CHILDREN (WE CAMPAIGN) SAVE THE CHILDREN (WE CAMPAIGN)
Dalmia 
(Unleash your potential – HR policies video ) Dalmia (Unleash your potential – HR policies video )
magicedtech
(Internal walls communication) magicedtech (Internal walls communication)
Dalmia Bharat/ Roshini Dalmia Bharat/ Roshini
Dalmia Bharat/ Roshini Idea Lab for IBM – employer branding campaign
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