We know that content creation is so much more than simply advertising; effective branding creates an identity that contextualises your business. It’s an aura of sorts, and it’s always more than the sum of its parts. As a content creator, marketing strategist, and writer I know that the way something is said is just as important as what is said. Content can mark a business out as something unique. But many businesses fail to understand the power of branding, especially in the new and emerging digital/social world.